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Via Scoop.it – CoCreation & Social Product Development
As I travel around the UK and the US speaking to agencies about PeopleBrowsr and Kred, it is usually towards the end of my presentation when a familiar question is posed: “…so once you have identified these influential bloggers, what do you do with…
Via socialmediatoday.com
Via Scoop.it – Corporate Social Business
The business environment has changed drastically over the course of the years.
Via www.helium.com
Via Scoop.it – Corporate Social Business
F-commerce means companies using social media like Facebook and Twitter to sell their products and services. (Are businesses using social media to their advantage?
Via www.bbc.co.uk
Via Scoop.it – CoCreation & Social Product Development
Have you been bouncing an idea for a great new product around in your head for a while, but unsure of how to get started to bring it to life?
Via techcocktail.com
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“Attending #jinglemingle event for @madisonsmc (@ Madison Club w/ @kristinsjohnson @renaripp @rongiordan @wendysoucie) 4sq.com/tEMEn5
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http://ow.ly/i/nrfS
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“http://ow.ly/i/nrfS #jinglemingle with @madisonsmc..here is one of my elves!
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“clap clap clap clap @wendysoucie clap clap clap clap #jinglemingle #madisonsmc
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“@RacingMarketer and @PostCardHeidi had a great time at the #jinglemingle with the #SocialMediaClub
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“Latest buzz for Madison Club: sch.mp/18G9D – RT @MadisonSMC #uwsocial you can stop in at #jinglemingle #madisonsmc after UR gathe…
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“My life is now complete. They let me into the Madison Club. #jinglemingle #madisonsmc
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“Great to be here at #jinglemingle! Check out our contest to “Guess the Date” Lake Mendota Freezes! cleanlakesalliance.com/men… #MadisonSMC
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“@wendysoucie eating Chinese takeout at dive bar next to hotel, #jinglemingle jealous!
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“#jinglemingle Awesome food, beverages and social media nerdiness! #goodtimes
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“Having fun at #jinglemingle 2011 #madisonsmc (@ Madison Club w/ @renaripp @wendysoucie @lieselolson) 4sq.com/v76LZE
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“#uwsocial you can stop in at #jinglemingle #madisonsmc after UR gathering. Only $10 at door. Yup we have food. Cash bar. Madison Club.
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“Everyone likes old and traditional. True Wisconsin food. #jinglemingle #madisonsmc head here for fond memories. [pic]: foursquare.com/wendysoucie…
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“Decorations are out #jinglemingle #madisonsmc (@ Monona Terrace Community and Convention Center) [pic]: 4sq.com/tmpyrj
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“Today in Madison: ‘#JingleMingle 2011 | Social Media Club of Madi’ madison.imby.me/e/2417 starts: 6:00 PM
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“Best cheese for the holidays #jinglemingle #madisonsmc (@ Fromagination w/ 2 others) [pic]: 4sq.com/vtm4rT
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“Trying 2 decide what 2 wear for #jinglemingle !2/13. FYI It’s better than jeans attire. What do U have in UR closet? #bit.ly/vicHiq
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“A little national love via @socialmediaclub: Join SMC Madison #jinglemingle tonight at Madison Club & connect w/ @madisonsmc 4 more details.
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“See U all tonight at #MadisonSMC & #smbmad #jinglemingle. Bring UR best pictures for the contest. RSVP bit.ly/vicHiq
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“It’s not too late to attend #JingleMingle 2011 – 2nd Annual Social Media Club Madison Holiday Party – jinglemingle11-estw.eventb… via @madisonsmc
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“If U are still hungry after – let’s go for burgers! via @AJBombersMSN: #JingleMingle 2011 Social Media Club of Madison bit.ly/rBrXTl
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“@trishbaden #Madison #jinglemingle – Better their electric bill than mine. I will just drive by and enjoy. HO HO HO!
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“@trishbaden #jinglemingle #madisonsmc #smbmad Yes in #Madison. Can you believe the number of light strings that must have taken?
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“Will I see U taking pictures today 4 #JingleMingle? @engagingsocial just posted most awesome house. Tweet /upload to flickr #madisonsmc
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“Check out “#JingleMingle 2011 | Social Media Club of Madison” – All the cool kids are coming! jinglemingle11-estw.eventb… via @madisonsmc
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“via@wendysoucie: Madison 4 the Holidays! Its almost here! #jinglemingle w/ #Madisonsmc #smbmad. Social power! bit.ly/vicHiq Pls RSVP
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“Check out “#JingleMingle 2011 | Social Media Club of Madison” jinglemingle11-estw.eventb… via @eventbrite
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This week is a very special week for Dane County CASA – we are gearing up for our Second Annual Gingerbread Casas for CASA Event at Hilldale Mall on November 20th, 2010!
Last year, I was the brand new Executive Director of CASA, and had only been on the job about a week, when our Board sprung on me their master plan to construct the World’s Tallest Gingerbread Man in the main atrium of Hilldale Mall. I was a little wary. I had no background in 26-feet-tall men made of real gingerbread. And, my lawyerly sensibilities were making me worry about myriad mishaps that could strike at any time with such a novel and ambitious first-time fundraiser.
However, as I worked on the event last year with our Board, I saw unfolding a wonderful collaborative effort, and I became a believer in the Gingerbread! And, indeed, with the amazing and unique contributions of CASA supporters, we pulled off an amazing feat – we built the World’s Tallest Gingerbread Man, but we also raised money for CASA, raised awareness about CASA’s mission, and hosted an amazing Gingerbread House Decorating contest. If you saw the houses last year, you know that the halls of Hilldale were transformed into a museum of culinary artistry with those amazing gingerbread houses, each with its own theme and distinct materials and style.
This year, we have yet another great event planned – The Second Annual Gingerbread Casas for CASA Event will take place on this coming Saturday, November 20th, at Hilldale Mall. This year, our master gingerbread baker Dave Bowden will once again be hard at work – as I write, he is working with his fellow Market Street Diner/Carl’s Cakes bakers and KSW Construction to build a Walk-Through Gingerbread House (once again, made of real gingerbread – really! You can smell the cloves and nutmeg in Hilldale already!).
We once again have an amazing live gingerbread house decorating contest lined up, and once again, expect many a masterpiece.
The best part is that all of this is to support our cause – Dane County CASA works to provide much-needed advocates to abused and neglected kids who are under the protection of Dane County Courts. I assure you that every day we work to ensure that kids up against tough odds get a chance at a safe, stable home so they can learn and grow. I can’t emphasize how important this work is.
Check the big event out on Facebook (“Gingerbread Casas for CASA”), and visit our website to find out more! We always need more friends and volunteers here at CASA – come join us! We will find a role for you! Not only is the work we do so important, but we have a good time doing it. It’s a win-win! Happy Holidays, everybody — let the games begin!
Mary Beth Collins
Executive Director
Dane County CASA
The Social Media Club of Madison just got word from local social media mixer @martindave that Jeff Pulver, creator of the #140conf will be hosting a Madison tweetup on August 27th as part of the #140conf: Roadtrip across the Midwest. That’s pretty darn nifty!
Details will be available here for those interested parties, should be a good time – hope to see you there! Rumor has it that the Tweetup will be held from noon – 2:00 PM at the Century House on 3420 University Ave. Nice location!
Madison's own Steve Olsen goes on the social media interview of a lifetime!
When I worked at Hiebing, a local ad agency, I was fortunate enough to work with Steve Olsen, who at the time was an account executive. A nice kid, Steve had that go-getter spirit we all love to be around. I knew he’d go on to do great things, but I had no idea what was in store for him. (That being said, he probably didn’t either!)
When Adidas Golf partnered with Yahoo! HotJobs on a social media campaign to search for two candidates who would participate in a head-to-head showdown/globetrotting golf adventure taking them to nine countries on three continents over 50 days, whodathunk a young lad from Wisconsin would make the cut? After more than 1.1 million searches for candidates, Adidas Golf selected Steve to participate in its “Wear in the World Adventure 2″ with the winner earning a chance to become the company’s new social media catalyst.
Okay, so the title is a little hokey. But supporting your local Badger isn’t! It’s super cool to see a local Madison resident on the global social networking scene, and when I learned about Steve’s adventure on Facebook, I couldn’t help but get the word out to our Social Media Club members and allies. Let’s see if we can’t get Steve hired!
Support your local Badger Steve by voting for him online. (Don’t forget to tweet your support on Twitter too – Steve’s Twitter handle is @SteveWITW so help spread the word!) You can also follow Steve’s golf antics via Facebook!
It’s pretty darn cool to see a Badger take the world by storm, even if it is *just* golf. (Kidding!!)
Go get ‘em Steve!
This is your iPhone on foursquare
So…still not on foursquare? How sad. (For you!)
In anticipation of next week’s Social Media Breakfast in Madison on the topic of Foursquare for the Madison Business Community, here’s a quick list of foursquare’s official venue partners in the Greater Madison area. These businesses are on the cutting-edge of social media promotions, so do your duty as good little Social Media Club of Madison members and support them. (And tweet your support!)
Tip: If you take advantage of Barriques’ “Cookie Monster” or “Scone Fanatic” foursquare promotion like I did yesterday, give your new-found cookie booty to a friend. It’s the perfect way to pass on the social media love offline! Keep in mind these foursquare deals could change daily – you never know what you’ll find, that’s all part of the fun. (Yes, it’s fun.) From coffee, to brats to hotel room discounts, there’s a little something for everyone. Sweet!
Official foursquare venue partners in Greater Madison (according to foursquare)
Absolute EyeCare (Monona)
10% off your eye exam for the mayor.
Barriques (Madison), Barriques Coffee Trader (Madison), Barriques Wine Cave (Madison), Barriques Market (Fitchburg), Barriques Coffee (Middleton)
Scone Fanatic Special! Buy one scone, get one free when you check in today.
Ian’s Pizza (Madison)
Free drink when you get a salad and a slice for the mayor!
Sconnie Nation (Madison)
Free shirt for the mayor!
State Street Brats (Madison)
Free Brat Basket and soda once per day as long as you remain Mayor!
Super 8 (Verona)
15% off any room available on arrival with your first check-in!
Underground Printing (Madison)
Free shirt for the mayor!
Zimbrick Honda (Madison), Zimbrick Honda Service Center (Madison), Zimbrick Infiniti of Madison (Madison), Zimbrick Isuzu Service (Madison), Zimbrick Buick/GMC West (Madison), Zimbrick Saab & Used Imports Superstore (Madison)
$5 off oil changes for the mayor!
If you know of any other Greater Madison area businesses with deals/promotions on foursquare, feel free to add ‘em in the comments section – I’d appreciate it!
Bonus: Value-Added Blog Post Inside!
Okay people, it’s time for one of those “value added” posts you’ve all been reading so much about. Lucky you! Occasionally I’m asked to speak in front of a group on the topic of social media; one of the most frequent questions I’m asked at these events is “where do I learn more about social media?” That’s a great question and I’ve got a great answer – ten of them, in fact, and all free for the taking. So if you’re new to social media or if you’re looking to full your social media noggin with even more good social stuff, proceed full speed ahead and check out these value-added resources. You might just learn something! Many of these resources are applicable outside of the social media universe so there’s something for the whole famn damily, check ‘em out.
10. Addictomatic
It’s not only fun to say, it’s fun to search any topic on Addictomatic (especially brands) to see what floats to the top. An aggregator of all things online, Addictomatic gives you a social media snapshot into the types of content available on the selected topic. From online news feeds to Twitter to YouTube, Flickr and all points in between, all sort of social content pops up on Addictomatic – if you’re looking to see what made the Web today, Addictomatic is a great resource to dip your toes in the pool before jumping in.
9. Wikipedia
Whatever happened to Encyclopedia salespeople? The internet, of course. With Wikipedia around you can know everything there is to know about everything in just a few clicks. Edited by volunteers, you know you’ve made it when you get a Wikipedia page of your very own – as only newsworthy topics are allowed to have a presence on this popular information portal. If I need a deep dive on an unfamiliar subject, I start with Wikipedia first – its an incredibly comprehensive resource with lots and lots of links to other comprehensive, reliable resources.
8. imby
Chances are you’ve never heard of imby (in my back yard) but if you’re looking to connect with local resources, you should check it out – it’s the Craigslist of local networking. In its own words, imby “was built to allow professionals to optimize their local efforts without asking users to sacrifice any of the power or reach of the services they have already adopted.” In a nutshell, being on imby allows you to connect with other like-minded business folk near you – and to promote your business or personal brand in a small pond vs. a large pool.
7. LinkedIn
Here’s that large pool I referenced in the imby section – but sometimes you want to swim in a large pool, especially if you’re looking to connect with those outside of your immediate community. While LinkedIn offers a great way to connect with other professionals, one of the most useful (and likely overlooked) functions of this business-first social network are the discussions that occur in groups you join. Whenever I’m looking to get more information on an unknown product or service, I open up a discussion in a relevant group and ask for advice. Usually one or two power users weigh in and this feedback is enough to make me dangerous. Sometimes entire groups get involved in the conversation and I get a lot more than I bargained for – but in this business, knowing too much can be a good thing. So check out LinkedIn Groups if you haven’t already – and participate if you are a member, that’s key too.
6. Alltop.com
If you’re like me you love magazines, but you hate to read them – such a time drain! Enter Alltop, a site that helps answer the question “what’s happening” by providing a breakdown of all the news you need to know by category. To make it even easier, Alltop allows you to create a “personal, online magazine rack” of your favorite websites and blogs, pulling content from over 32,000 information sources—chances are if you’re looking for something, alltop has you covered.
5. SocialMention
Want to know where a brand stands in relation to the other zillion brands online? You could pay thousands and thousands of dollars for a social media monitoring and analyzation service/firm, or you COULD use this free site. Just sayin.’ Pretty darn cool for a free service, SocialMention helps anyone get a better feel for a brand’s online presence. You can even create alerts – sweet! (Somebody’s learning a trick or two from Google.)
4. Google
Your Cat Has Issues from Lolcats 'n' Funny Pictures
What ISN’T on Google? Seriously. I find everything on Google – from monitoring brand mentions via “Google Alerts” to sourcing humorous images of kittens saying the darndest things. If someone asks me “what do you know about X,” I say give me five minutes and I’ll find out. Then it’s WHOOOOOSH and I’m off to do a Google search on topic X – usually I’m not disappointed in the results. Google makes learning things, anything, pretty darn easy – or at the very least it’ll point you in a good direction to get started. (Bing? Don’t even get me started.)
3. Mashable
The grand daddy of all social media sites, Mashable should become your social media best friend, confidant, lover and wingman. (Or wingperson.) Heck, it practically does windows, it’s that good a resource. With news feeds divided by category (Social Media, Tech, Mobile, Web Video, Entertainment, Business, Apple, Buzz, iPad [!] and Jobs) its super easy to find articles by popularity ranking, relevance or timeliness. If you’re looking to get background on an emerging social media issue or get some tips on the latest and greatest online tool, Mashable’s got you covered. It’s like TechCrunch for social media types – but without the hype. (Don’t forget to follow them on Twitter too!)
2. Twitter
If you’re not using Twitter, you’re missing out on one of the best reference tools known to man. Not only is Twitter great for identifying conversations around brands, it’s great for finding out about near any topic – just enter it into a search window and see what comes up. Twitter works because of the people and brands that participate in this real-time microblogging service, so if you find a good resource make sure to follow them – that way they’ll continue to give you value-added tweets you can take and make your own. Again, if you’re not using Twitter like you use Google, shame on you. And don’t forget to read all about Twitter hashtags, they’re pretty darn awesome too. You should use ‘em. (But that’s a post for another day!)
1. Facebook
At the end of the day if you should find yourself trapped under a bus, it’s your friends that matter. (And getting out from under that bus!) Because Facebook has become the Ma Bell (anyone?) of the social networking world, you need to be on Facebook. To connect with friends, absolutely. But also so you can participate in all the sites and services that now allow you to log in to your account via Facebook Connect. Magical, magical Facebook Connect! Seriously, if your life doesn’t revolve around Facebook yet, give it a year. For this reason alone, Facebook is my number one social media go-to – mainly because in addition to following all my friends’ activity, I can also follow some of my favorite social media resources and blogs on Facebook too.
