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- Image by Dan Patterson via Flickr
Chris Brogan is one of my heroes. About 7 years ago when I started getting more engaged in social media, I found his blog and signed up for email updates. Perhaps it was the fact that he is from Boston and I am from New Hampshire with many a visit to the Boston area. Maybe it was his affiliation with Hubspot, a company I admire and recommend. Either way, today, he is just one of two blogs that come directly into my inbox and that I read religiously. One year ago, just prior to the release of his new book “Trust Agents” (Brogan and Julien Smith), Chris Brogan wrote about what it might mean to be a Trust Agent in a blog post. I posted a comment and begged (I am not proud) for him to come to Madison.
- My comments to Chris Brogan on his “Are you a trust agent?” blog post
Success! Chris Brogan, author of Trust Agents, will be speaking at the Accelerate Madison meeting on June 21. It is a rare treat to have author, blogger and social media guru Brogan in the Midwest. Brogan is traveling to Madison to speak at an event for American Family Insurance. During his visit to Madison, Troy Janisch, Digital Marketing Manager at American Family Insurance, invited Brogan to speak in the evening on behalf of Accelerate Madison. He graciously accepted.
Here is the link to register for the Madison event hosted by Accelerate Madison – registration link.
“Brogan has a lot to offer Madison participants. Everyone is short on time, trust, and attention. This makes it a challenge for businesses to build ANY meaningful customer, business or personal relationship — in the real world or online,” Janisch said. “Chris Brogan shares his recipe for building TRUST over TIME by utilizing social networks.”
Brogan After Dark After Party
Not to be outdone, the Social Media Club of Madison is stepping up to the plate to partner with Accelerate Madison, American Family Insurance and CUNA Mutual Group to bring you “SOCIAL MEDIA: An Evening with Chris Brogan.” We are working with Pooley’s to create the most awesome After Party that Chris will also attend.
Madison SMC We will be hosting post-event networking at Pooley’s to raise a glass in honor of Chris Brogan, celebrated author, educator and all around swell guy. A purely social event, the Social Media Club is hauling out the red carpet for our favorite Twitterati, offering complimentary food, libation specials, music, sweet door prizes, swaggy giveaways and plenty of surprises throughout the evening. This is one social you won’t want to miss!
Please register for the free post-event networking here.*
What a difference a year makes
One year after the “Are you a trust agent ” post, even the Madison business community is looking much different in terms of the social web. With a bid for Google Fiber in the works, several leading social media companies (Shoutlet and Networked Insights), and social media engagement on the rise from coffee shops to some of the largest engineering firms, Madison is really on the social map. Even American Family Insurance, the behemouth insurance company in our midst, has seen the light, hired a topnotch digital marketing director, Troy Janisch, and has been called “the most ambitious company on Facebook” by Facebook themselves.
Who’s your trust agent?
If Chris Brogan is a trust agent for the masses, then Troy Janisch is the trust agent for Madison. Chris Brogan, because of his approach, philosophy and book, epitomizes the goal of social engagement for many businesses. He was the right choice to bring to Madison for AMFam’s internal training to build an army of trust agents.
Please register for the presentation by Chris Brogan at the Accelerate Madison website. If you can’t make the presentation or don’t get your ticket soon enough (we expect this event to be sold out) then come to the Brogan After Dark After Party at Pooleys hosted by the Social Media Club of Madison. This is a free event but an RSVP is needed to make sure we have enough food, space etc.
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- Image by wendysoucie via Flickr
Hi, this is Wendy Soucie. I am currently on the board of The Social Media Club of Madison as the 2011 incoming president. I have decided that the best way to encourage more participation and attendance is to let you know what you are missing at each event, and interview attendees on what they thought.
This is my recap post for the Social Media Club of Madison meeting of 3/23/10 at American Family. I thought that this first major speaker event was a good companion to the awesome and packed networking gathering we held at the Brocach Pub. It really set the bar high for future speakers and good swag. Speakers included Mark Anderson, Troy Janisch, and James Bond ( yes I spelled that right) of Google.
My thoughts
Our overall theme was video and with Mark as the Master of Ceremonies of the event we got off to a good start. The agenda included a presentation by Troy of American Family on their efforts with social media and video. It was likely the first time attendees had a behind the scenes look at American Family’s new social media team. Troy gave us insight into the strategy, the process they had for early introduction, working with the legal team, Facebook integrations and apps, and exactly what worked and didn’t. While not many of us have a American Family budget, he pointed out several ways a small and medium sized business could also use the same channels.
One of the videos they showed on teenage driving was pretty shocking and not one of theirs. I might describe it as “overly powerful.”
The best quote from Troy was “Facebook has called American Family the most aggressive company on Facebook.”
Another highlight of the evening was the review and discussion on several submitted videos that showcased everything from a no budget – Flip Video interview, to a well thought out promotion piece for the University.
Nate Towne and Google provided plenty of very nice giveaways to top the evening off at the American Family facility and then we successfully retired to Pooley’s for refreshments.
Your thoughts
I interviewed a few people after the meeting and will share their opinions about the meeting as well.
Greg Mischio, Copywriter, GMWrites.com
Katy Sai and Jay Olsen, Storybridge.TV
Brandyn Olson, RequisiteVideo.com
James Bond, Senior Account Executive, Google
I bet you were sorry you weren’t here. Try to make the next Social Media Club of Madison event and sign up to help on a committee. How else do you think you will be social?
We have a LinkedIn Group – Social Media Club of Madison – so please join for updates there on future events.
We have a Facebook Page – and Twitter is @madisonsmc
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