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Friends using foursquare
Steve Gasser of Vivid Image, Hutchinson MN, and I (both Social Media Academy Alumni) recently had the opportunity to speak at the St. Cloud MN AAF Central MN (AKA AdFed) a professional association, this past week. The meeting of approximately 70 people was held at Creative Memories, an company that has embraced social media as a channel to engage with avid scrap booking fans and customers. While AAF Central MN has had several presentations on social media, Steve and I were asked to focused on some solid actionable activities for the group. I talked about integrating LinkedIn and Slideshare for the Business to Business (B2B) markets and Steve talked about tips for integrating Facebook, Twitter and Blogs.
It was great to travel to MN, which always helps me appreciate WI better. The leaves are turning and of course it gave me the opportunity to do a few video blogs in the car. Steve Gasser and I share a common philosophy and methodology in our approach to social media. We shared stories about the work he is doing with rural business and health care organizations. His wife is a community manager for Vivid Image clients and it was interesting to hear about the situations she has encountered with customers. Her challenge is in building trust within organizations so she can become the best manger for the social spaces these clients build into their strategy. They have been working with their retail clients on using foursquare in Hutchinson which is about 1 hour plus west of Minneapolis and has a population of about 40K.
Not to miss an opportunity to get my Flip Video in action, I did a few on the spot interviews on the foursquare topic. With the upcoming foursquare pub crawl, I questioned a few different folks from St. Cloud on how they were using foursquare.
Cory Hollenhorst, Account Manager, Meta13, St. Cloud MN
Mike Anderson, Quarterton Productions, St. Cloud MN
Marc Vaillencourt, Host and Executive Producer of The Conversation Hub
I hope you enjoy the interviews and make plans to attend the foursquare Pub Crawl on September 29, starting at Logan’s in downtown Madison. In the meantime, I am working on how best to use on my Windows-based HTC phone to check in somewhere.
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Hi, this is Wendy Soucie. I am currently on the board of The Social Media Club of Madison as the 2011 incoming president. I have decided that the best way to encourage more participation and attendance is to let you know what you are missing at each event, and interview attendees on what they thought.
This is my recap post for the Social Media Club of Madison meeting of 3/23/10 at American Family. I thought that this first major speaker event was a good companion to the awesome and packed networking gathering we held at the Brocach Pub. It really set the bar high for future speakers and good swag. Speakers included Mark Anderson, Troy Janisch, and James Bond ( yes I spelled that right) of Google.
My thoughts
Our overall theme was video and with Mark as the Master of Ceremonies of the event we got off to a good start. The agenda included a presentation by Troy of American Family on their efforts with social media and video. It was likely the first time attendees had a behind the scenes look at American Family’s new social media team. Troy gave us insight into the strategy, the process they had for early introduction, working with the legal team, Facebook integrations and apps, and exactly what worked and didn’t. While not many of us have a American Family budget, he pointed out several ways a small and medium sized business could also use the same channels.
One of the videos they showed on teenage driving was pretty shocking and not one of theirs. I might describe it as “overly powerful.”
The best quote from Troy was “Facebook has called American Family the most aggressive company on Facebook.”
Another highlight of the evening was the review and discussion on several submitted videos that showcased everything from a no budget – Flip Video interview, to a well thought out promotion piece for the University.
Nate Towne and Google provided plenty of very nice giveaways to top the evening off at the American Family facility and then we successfully retired to Pooley’s for refreshments.
Your thoughts
I interviewed a few people after the meeting and will share their opinions about the meeting as well.
Greg Mischio, Copywriter, GMWrites.com
Katy Sai and Jay Olsen, Storybridge.TV
Brandyn Olson, RequisiteVideo.com
James Bond, Senior Account Executive, Google
I bet you were sorry you weren’t here. Try to make the next Social Media Club of Madison event and sign up to help on a committee. How else do you think you will be social?
We have a LinkedIn Group – Social Media Club of Madison – so please join for updates there on future events.
We have a Facebook Page – and Twitter is @madisonsmc
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