You are currently browsing the tag archive for the ‘SMC’ tag.
The Tumblr - Madison SMC drink special - Image by Liesel Olson
I can’t think of a better place for Social Media Club of Madison to have a fundraiser than the new AJBombers Madison location at 201 Gorham Street. Read the rest of this entry »
Suds N Sun with AD2 and Madison SMC
What is better than having an after work social hour with the Social Media Club of Madison? It’s having a social hour with another fun group of social media enthusiasts. In this case its the AD2 Madison organization and the location is Capital Brewery.
Join us on Tuesday, September 13, 2011 for Suds N’ Sun with Ad 2 Madison at Capital Brewery!
We’ll be in the Bier Garten and Bier Stube from 5:30 – 7 pm networking, talking social media, and imbibing with some of Capital Brewery’s nearly 16 different types of beer. And don’t forget to check in on Foursquare! Capital Brewery has started a promotion for us where you’ll receive $1 off your first pint!
As usual, we will be live tweeting, this time using the hashtag #ad2smc. We hope you can join us!
About Ad2
Ad 2 Madison provides communications professionals between the ages of 18 and 32 the networking, education and leadership opportunities they need by providing members educational and experimental programming, a variety of social activities and the opportunity to collaborate on the implementation of community service programs.
Image via Wikipedia
For those of you not aware of the history of the Social Media Club, it started 5 years ago. According to the post on the Social Media Club’s website:
“Five years ago today, 16 people gathered to discuss the emerging technology known as social media, set goals and initiatives around the launch of Social Media Club (determine what a professional trade association would look like), and dig into our first project, then known as the hRelease/New Media Release (has since been renamed to the Social Media Press Release). Those 16 people included
In Person: Chris Heuer, Kristie Wells, Todd Defren, Brian Solis, Sally Falkow, Tom Abate, Seth Mazow, Tom Foremski, Mark Nowlan, Jen McClure, Pat Meier-Johnson, Russell Johnson, Shannon Clark, Lisa Chung and joining us via a conference call: Todd Van Hoosear and Jason Baptiste. ” Read the rest of this entry »
Jeffrey Powers and Marivic Valencia hold Court at #BuildSocial
The Social Media Club of Madison held their April 13th event with the Habitat Young Professionals group at Segredo Madison (@segredomadison) on University Ave.
John Locke was master of ceremony for the HYP group and was able to get us started with free beer for the first part of the event. All pictures are on Flickr.com so just search for #BuildSocial to see if we got you via pixels. Read the rest of this entry »
MAC Book Pro and BIG monitor
I recently purchased a MacBook Pro after 30 plus years on a PC. The drivers were various, but maybe it was just time for a change. Yes, I am struggling with remembering where to close the application, file structure and for now, I just don’t use IPhoto. But no crashes yet and I have a speedy machine that doesn’t seem to mind that I often have 20 windows open while I work on my diverse social media activities and research. Read the rest of this entry »
Ellen Foley, (Madison College) Image by wendysoucie via Flickr
Our next Social Media Club educational effort is well – at an academic facility. Madison College to be exact. Madison College has started a Social Media Marketing Certificate course this fall. In speaking with Ellen Foley an educator, administrator, and yes a blogger (@foshowmom), we decided a joint effort for our next meeting was just in time.
I had a great meeting with Madison College (previously Madison Area Technical College) faculty members Steve Noll, Pamela Cremer, Lisa Wilbur to discuss what they were doing with students in the program. We wanted to make sure this meeting was an opportunity to hear about the certificate program, network with current members of Social Media Club and the greater social business community, and hear about how Outrigger3 Madison-based agency has been doing event promotion and outsourcing using social media channels.
RSVP to the event at http://oct2010madisonsmc.eventbrite.com.
The Speakers
John Holcomb, CEO and founder of Outrigger3 is our featured speaker for the event. Outrigger3
John Holcomb, CEO/Founder Outrigger3
(@outrigger3) is an emerging media company helping organizations understand and effectively leverage the unique opportunities presented to them by new media. John’s expertise is in tailoring and implementing emerging media campaigns and forecasting the next wave of new media opportunities for his clients. Whether it’s connecting with a consumer on a hyper local level or mass collaborating with audiences on a global level, Outrigger3 outfits its clients with the tools, knowledge and strategy necessary to connect with their targets and build sustainable, actionable relationships. Some of John’s work has included setting digital strategy for a national restaurant chain, a global biotech company, a film festival, and a US Senatorial campaign. Some of their local clients include Madison College, State Bank of Cross Plains, Famous Dave’s, Promega, and Porchlight.
We can also expect to hear from Steve Noll, faculty at Madison College about the Social Media Marketing Certificate program in its first semester of existence. Notable, many students will be attending the presentation, likely in a sponge like state, to have as many key takeaways as possible.
Event Promotion
Madison Social Media Club has promoted all of our events using social media tools and word of mouth. After the Chris Brogan event in June, this author even wrote up what we learned about timing and effort in the 6 weeks we had to promote that event. I personally used what I learned after Chris Brogan graced our fair city of Madison, as a leap frog event for promoting Disney Institute when they came to Madison in August. Disney Institute is the educational arm of Disney Company and the professional development day long seminar was a more traditional event that has used only email marketing in the past. Both types of events brought together where traditional marketing, email and social mix, support and amplify the buzz.
I hope to learn a bit more strategy and choice making to apply to an even bigger project management event coming up in February, Social Media Tools Week, a global virtual event on social media tools, application, and case studies. Madison will have its own Meetup for that event and planning is in the works.
Crowdsourcing
According to Wikipedia:
Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call.
For example, the public may be invited to develop a new technology, carry out a design task (also known as community-based design[1] and distributed participatory design), refine or carry out the steps of an algorithm (see human-based computation), or help capture, systematize or analyze large amounts of data (see also citizen science).
The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. However, both the term and its underlying business models have attracted controversy and criticisms.
Turkeys in a crowd
Several unique projects will be discussed that used crowdsourcing as part of the strategy for business goal achievement.
One such crowdsourcing effort is www.futureofmadison.org.
The website says:
In a historic effort to stir up “Big Ideas” about the future we’re asking students, leaders, citizens and you to “send” your big ideas to the year 2112 through a futuristic time capsule.
Neighbors and friends of the 12-county Madison area will choose the best ideas for the next century by voting at the Future of Madison website. More than $10,000 in scholarships and other awards will be presented for exceptional ideas. Madison College will tuck all ideas into the 2112 Time Capsule that will be designed by creative friends of the College. UW Credit Union will award $6,000 in scholarships to three “Big Idea” winners.
Please come and join us at this next cooperative event with Madison College and Social Media Club.
RSVP to the event at http://oct2010madisonsmc.eventbrite.com.
The program starts at 5;30 PM at the Madison College Mitby Theater located at the Truax Campus. It will be Open parking night so no permit will be required in the ungated areas of the student parking.
Related articles
- 5 Reasons Your Business Should be Sponsoring Social Media Events (customerthink.com)
- Never Mind the Valley: Here’s Madison (readwriteweb.com)
Marivic Valencia, our Queen of Fun for Social Media Club, offers the following goodies in followup to our foursquare Pub Crawl
Marivic Valencia, Queen of Fun for Social Media Club
#4sqpc last week in Madison. I did get most of her speech on video, but had to cut some in the editing process to get all the potential mayors in the movie.
Ways to use foursquare badges for businesses without spending 10k/mo on them
- Birthday Badge Treat yourself to another cupcake – that’s 5 birthday shoutouts from you!
- Send 5 birthday shoutouts to friends on foursquare. The shout has to include “Happy Birthday” in the text to count.
Tip: Marivic is pretty sure on the 5th shoutout you actually have to check in to get the badge.
Examples:
On your company’s birthday
On your employee’s birthdays “Happy Birthday to AmFam’s Troy Janisch”
Visually and verbally connect with your customers
Free offer/special if they show that their check-in earned them a badge (explorer, crunked, etc.).
Offer for mayor
Cool tools
a) WHAT IS FOURSCORE?
FourScore is a way for businesses to finally see how their customers’ Foursquare “check-in” behavior compares to their competition — and even their category. We know how competitive it is out there. You can use this data to make more informed decisions about how to attract more customers to your venue in the context of what others are doing.
FourScore is the first of its kind tool for businesses and marketers who wish to understand the impact of consumers’ adoption of location-based services on their business, across the enterprise.
What do check-ins mean? Do I have a lot of check-ins? What is the value of these check-ins? Should I treat my mayors special? Should I allocate resources to location-based marketing? If so, how much? Should I do it evenly across all of my locations? Should I offer my suppliers access? If so what would it be worth?
FourScore begins to answer some of the many, many questions about Location-Based Marketing and is a way for serious marketers to start to understand not only the significance of their location-aware audience, but the size of that audience relative to their competitors. Nationwide. We’ll be evolving this over time, but hey – it’s a start.
FourScore offers two measures of how your Foursquare activity compares to that of your competitors:
COMPETITIVE FOURSCORE:A measurement (index) of Mayorship turnover. If your Competitive FourScore is 600, your venue has 6x the “mayor” turnover of your competition. If your Competitive Fourscore is 0, it means that there is not a mayor of your venue (yet), or there has been no turnover at all.
CHECK-IN FOURSCORE:A measurement (index) of how the volume of check-ins at your venue compares to others in your category. In other words, if your Check-In FourScore is 600, people are checking into your venue 6x as often as your competition.
We’re in beta (who isn’t), so we’ll be adding new features and metrics (and even more location-based services) soon. Stay tuned!
The app, built by mobile payments start-up Venmo, will allow Foursquare users to leave money for their friends as gifts at locations like coffee shops, restaurants, etc. If one of your pals goes to the same coffee shop every morning, for instance, and regularly checks in there on Foursquare, you can use Gifi to leave them money for an espresso along with a little message, and they’ll be informed of it next time they’re there.
The app is free and should be available today, but you need to have accounts with both Foursquare and Venmo to use it.
Gifi should be warmly received at Foursquare, which is counting on third party developers to build applications that will create new uses for location-based check-ins. The more Foursquare-powered apps like this exist, the more chance New York’s most promising tech start-up has for becoming a true platform for location rather than just a niche service. Uses include:
- Hospitals: Leave gifts at hospital for friends/family
- Education: Leave gifts for teachers at nearby coffee shops
- Cause marketers: Leave gifts for people that donate
Result: Tweets such as “flowers waiting for me @meriter, thanks @wendysoucie” OR “flowers from @meriter waiting for me when i went to visit my grandpa, nice touch”
Take time to leave tips
Finally, foursquare, as any other platform, gets better and more useful with its users. So let’s key off of some of the observations coming out of San Francisco, and take time to leave helpful tips for others. These can be ongoing, such as whether or not a place only takes cash but has an ATM, or takes cards but not AmEx, to time-sensitive nuggets you stumble upon, such as daily specials. And remember, while we’re checked in at a venue, we can see what’s going on nearby. So if your company’s offer lines up with the next errand I have planned, then your message was disruptive without being intrusive.
That being said, let’s get our badges on.
Related articles by Zemanta
- Check-in Royalty, Customer Loyalty and Foursquare’s Evolving Strategy (steffanantonas.com)
- Could Location-Based Services Increase Civic Engagement in Millennials? (readwriteweb.com)
- Location-Based Social Networking for Events & Conferences – An Interview with Foursquare (seomoz.org)
- The Present And Future Of Location-Based Services (customerthink.com)
- Leave Money In Real Places For Your Foursquare Friends With Gifi (techcrunch.com)
Chris Uschan, Marketing and Community Manager for Omnipress, Madison WI and Engage365.org, questions Chris Brogan on trade and professional associations and how to help them get ahead of the curve with social media.
Related articles by Zemanta
- Mind Map: Three Digital Trends for the New Decade (steverubel.com)
- 12 Social Media Secrets From World’s Top Superstars (socialmediaexaminer.com)
- The Trouble With Chasing What’s Next (altitudebranding.com)
We should all know by now that every person and every company has a brand. Whether you like it or not. And whether it’s right or not.
The key is deciding to manage and control your brand. With Web 2.0 managing your online brand and reputation is something that you need to take seriously. This month the Social Media Club of Madison’s program was Managing Your Social Media Brand. We changed up the format of the meeting with a panel session. It was held at the UW Business School building and seemed to attract a few younger generation attendees. I guess I can say that as I think they certainly were half my age! Our moderator for the evening Steve Schroeder, Director of the Business Career Center at the Wisconsin School of Business, UW-Madison.
The panel consisted of:
Nate Lustig (Entrustet /UW-Madison grad)
Nate Towne (PR Manager, Shine Advertising)
Deborah Mitchell (Executive Fellow in the Center for Brand and Product Management, Wisconsin School of Business)
Ryan Paugh (Co-Founder, Director of Community, Brazen Careerist)
My thoughts
The panel of experts shared best practices and personal insight into maintaining a responsible and effective social media brand. The crowd was very engaged by both seasoned veterans and college students alike. The advice, from my perspective, was pretty solid on privacy, cleaning up your image, and the real benefits of using social media and social networking sites to showcase your personal brand
You couldn’t have found a more diverse group to cover the range of experience, from startup/entrepreneur, to academia, and to real world. Some of the interesting questions asked were about profiles, user names and the mixing of social and business on different social media networking sites.
Nate Towne, with his effervescent personality that carries online very well, represents clients in the social space with his PR Manager role. He spoke about his choice of user names, how it represents him but not his clients so he doesn’t use his personal accounts for his work. Nate Lustig spoke about his blogging style and how he keeps his personal blog separate from his company blog perhaps due to his topics. Deborah Mitchell related stories about students and how she might counsel them to adjust their language and picture inclusion on FaceBook. And Ryan Paugh talked about being honest with yourself about goals while blogging for himself and Brazen Careerist.
Wondering what to wear while sitting on a panel in front a 50 person audience? Yes, Argyle!
I liked this presentation and the panel style. Perhaps a student on the panel (moderator?) talking about the view from their side would have added something to the evening. Although two of the panelist were likely in their mid – late twenties, a real student might have challenged the overall message. That being – maybe they do not have to conform to business standards to succeed. Would Facebook or Google ever have started up if those students worked with a corporate mindset?
Your thoughts
I interviewed Nate Lustig after the panel session and had these three tips for personal branding:
Rachel, a UW Madison Student, offered the insights she gained from the meeting:
What’s your personal branding looking like ?
Related articles by Zemanta
- Powering Your Personal Brand With Social Media (slideshare.net)
- Brazen Careerist Launches a Gen-Y Focused Web Site (ybpguide.com)
- The nuts and bolts of building a brand (penelopetrunk.com)
- Establish Your Personal Brand as a Journalist Through Social Media (ricksrss.com)
